Badlands Cruise to Legendary Wall Drug Have you dug Wall Drug? This is your chance. Heading east from Rapid City on Highway 44, you’ll get glimpse of just how tough the terrain can be out here. This cruise is pretty straightforward: Blooming prairie and Cheyenne River Basin tastefully blended with jagged, tooth-like palisades. It’s a pretty straight shot to Badlands National Park, where we head northwest forsome of the wildest terrain you’ll ever lay rubber on. That will take us into Wall: Home of the most famous stop in the West, Wall Drug.